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[ 06 / CASES ]

A marketer’s website in Italy. A patisserie in Helsinki. A full launch of AI employees.

Clients who built big brands themselves, an agency with hundreds of projects and places with history in Italy, Finland and Russia. And our own sales team, staffed by AI employees.

The LOYA website open on a computer and an iPhone
Live on the agency’s domain since 23 October.

01 · Tolyatti, Russia · we saved a site launch before a trade show

LOYA

A CRM marketing agency: loyalty programs and newsletters for restaurants. Since 2018 it has launched more than 300 projects, and more than 70% of its clients have stayed with it for five years or longer.

5 days

were left before the trade show when the site launch was put at risk

2 days

is what it took us to do everything ourselves

4 hours

at most per round of edits, from feedback to the fixed site

Home page load time on a phone

Tilda16.3 s
Our code2.6 s

Page weight

Tilda3.1 MB
Our code0.4 MB

Measured on 24 October 2026 over slow mobile internet (1.6 Mbit/s), average of three runs: the Tilda version and loya-agency.ru.

What was needed

The agency’s landing page was being built on Tilda by another contractor. Five days before the PIR trade show, the contractor stopped acting as a partner, and the site’s publication was put at risk. The agency was left with 12 pending edits and a mobile version that took too long to open.

What we did

We took over the project and did everything ourselves in two days: rebuilt the landing page on our own code to their design and made all the edits. Each round of edits took no more than 4 hours. Requests go straight into their Pyrus CRM with a copy by email, and the agency edits texts and images itself in an editor.

Open the site >
Elena Merkulova’s website open on a computer and an iPhone: the first frame of the reel with her portrait
Live at elenamerkulova.com since 22 October.

02 · Marche, Italy · a consultant’s website

Elena Merkulova

She led marketing at large companies for 15 years. Then she moved to Italy without knowing the language and founded two brands of her own.

3 languages

English, Italian and Russian

21

pages: home, five cases and contacts in each language

11 frames

in the first-screen reel: her career from 2012 to 2026

Website section with brand and media logos
Brands she has worked with, and press about her.
Grid of five cases on the website
Five cases, each opening with a number.
The Fanagoria case page on the website
Each case has its own page: role, years, scale and the work itself.
Career history on the website, 2012
Her career year by year, from 2012.

What was needed

A website that shows her level within a minute: five companies, her own brands in Italy and results in numbers. Without the words “experienced” and “effective”.

What we did

The first screen scrolls through her career from 2012 to 2026. Each case opens with a number: 35 million bottles, +38% brand awareness in a year, 5.0 on Google. Then come the role, the years and the work itself.

Open the site >

And for her winery. For ROOT Winery we built a wine gift finder and requests for visits to the winery.

03 · Helsinki, Finland · a website with orders

Nicky Bakery

Signature cakes and handmade desserts: with fresh flowers, bento cakes, macarons. Orders come in Finnish, English and Russian.

Heart-shaped cake with pink bows
White cake with fresh flowers
Raspberry macarons
Pink cake with black bows

The patisserie’s work.

What was needed

A website that answers the person ordering a cake by itself: how much it costs, by which day it can be ready, whether it can be gluten-free. And a menu the owner edits without a developer.

What we did

Built in 5 days in three languages. The server recalculates the price, the rule “cakes from 2 kg are ordered two days ahead” is built into the order form, and a gluten-free sponge adds 15%. The owner changes fillings, prices and photos herself.

The Nicky Bakery website open on a computer and an iPhone
The Smart Aromatherapy website open on a computer and an iPhone: a lavender field and the headline “Oils and care products not stocked in Russia”
Live at dolganovaaroma.ru since 24 October.

04 · Russia · a catalogue with orders via Telegram

Smart Aromatherapy

Anzhelika Dolganova, a paediatrician and aromatherapist. She brings in dōTERRA oils and care products from warehouses in the USA and China that are not stocked in Russia, and helps customers choose them.

418

products from two warehouses, each with a photo, a description in Russian and a price in roubles

1 day

from the dōTERRA catalogue export to the first version of the site, 16 October

Once a day

the site fetches the Central Bank exchange rate and recalculates all prices

Catalogue: categories on the left, product cards marked “USA Exclusive”
A catalogue with filters by category, product line and need.
DDR Prime product page: price 5,250 ₽, delivery included, an “Add to request” button
Each product has a price in roubles including delivery and an “Add to request” button.
The “China warehouse” section: oil cards marked “China warehouse”
The second warehouse, China: its own products, its own exchange rate and its own ordering rules.
The “Request, payment, joint shipment” section: six ordering steps
Six ordering steps: from the request to points in the buyer’s account.

What was needed

A catalogue of products not stocked in Russia, with a clear price in roubles: the buyer should not have to work out dollars, exchange rates and delivery. And a way to manage orders from a phone, without spreadsheets.

What we did

We exported the product cards from doterra.com, translated them into Russian and built a catalogue with search and filters. Prices are calculated automatically at the Central Bank rate. Requests arrive in a Telegram bot: the buyer confirms the order and receives status updates, Anzhelika changes the statuses with buttons, and the “My orders” page puts together a joint order by item number.

Strengths

  • 418 dōTERRA products not available in Russia, priced in roubles
  • The site updates the Central Bank rate itself, so prices are always current
  • Two warehouses, USA and China, in one catalogue
  • Requests arrive in a Telegram bot, and status updates go to the buyer automatically
  • Payment via SBP (Russia’s Faster Payments System) through the bot, with payment reminders
  • The owner manages orders from her phone, without spreadsheets
  • First version in one day
Open the site >
The Wäiski ship at night at the Hietalahti quay in Helsinki

05 · Helsinki, Finland · a ship restaurant website

Wäiski

The steamship S/S Oldenburg, built in Germany in 1911. Today it is a restaurant and club at the Hietalahti quay in central Helsinki.

1911

the year the ship was built

4

decks for events

500

guests across the whole ship

4

site languages: FI, EN, RU, UK

What was needed

A website that sells an experience, not a list of halls. By day the ship rents out its decks for private and corporate events; by night the Wave club is open.

What we did

A “Day / Night” switch: by day, the restaurant site with decks, capacity and rental prices; by night, the club’s dark theme. The owner manages decks, the menu and events herself.

The Wäiski website in day mode
Day
The Wäiski website in night mode
Night

06 · Our product · an AI cold sales team

A sales team that finds company leaders by itself and writes to them first.

What was needed

Meetings with new clients without a staff of sales managers. An in-house team of three managers and a head costs from 300,000 ₽ a month.

What we did

AI managers find the decision-maker and keep the conversation going until the person agrees to a meeting. The code will not send a message with a price or a link. It costs about 10,000 ₽ a month.

Two phones: the manager’s first message on the lock screen and a conversation with a company head in Telegram
This is how the recipient sees the messages. The conversations are real; names and companies are blurred.

439

companies received a first message starting 24 September; messages went out on all 20 days

14%

reply rate: 63 companies out of 439

4

meetings agreed: on 3, 8, 11 and 13 October

I want a team like this >

[ 07 / MORE ]

14 more studio projects

In brief: one line and one number each. We’ll share the details on a call.

AI employees

Our productVoice message → event in Google Calendar

3 daysto launch

Our productTelegram designer bot: brief → image in the brand style

$0.04–0.06per image

Websites

ClientA new product brand on the website in 3 days

3 daysnew brand

DemoDemo-site pipeline: a new clinic home page in 1.5–2 hours of agent work

15clinic home pages

ClientOne page for three venues of a restaurant group in Tolyatti

3venues on one page

ClientGift builder and winery visit requests

EN / ITtwo languages

Automation

Client78 launch tasks in one link: the client sees their part, the company sees its own

78tasks on one map

Our productA point on the map → a lead with tax ID and director

13 of 13correct on the benchmark

Our productMeeting summary and tasks in Telegram; the recording never goes to the cloud

≈5.5×faster than real time

Our productResearch moved the second campaign from Krasnodar to Ufa

931companies per web studio in Ufa

Our productA task manager for a team in Telegram and the browser

5 daysto launch

Design and 3D

Demo3D scenes made for the task: a skeleton, a spine and a walk through a wall

195bones in the X-ray skeleton

Our productA brand book in code: the site won’t build if a style rule is broken

10%cap on accent colour per screen

Our productA parametric design system for custom websites

7brand axes

Dollar amounts are calculated from API prices: we work on a Claude subscription and don’t receive such bills.

[ NEXT STEP ]

Tell us what is in the way. The rest is our job.

A couple of sentences is enough. We’ll reply on Telegram and tell you where to start.