[ 06 / CASES ]
A marketer’s website in Italy. A patisserie in Helsinki. A full launch of AI employees.
Clients who built big brands themselves, an agency with hundreds of projects and places with history in Italy, Finland and Russia. And our own sales team, staffed by AI employees.

01 · Tolyatti, Russia · we saved a site launch before a trade show
LOYA
A CRM marketing agency: loyalty programs and newsletters for restaurants. Since 2018 it has launched more than 300 projects, and more than 70% of its clients have stayed with it for five years or longer.
5 days
were left before the trade show when the site launch was put at risk
2 days
is what it took us to do everything ourselves
4 hours
at most per round of edits, from feedback to the fixed site
Home page load time on a phone
Page weight
Measured on 24 October 2026 over slow mobile internet (1.6 Mbit/s), average of three runs: the Tilda version and loya-agency.ru.
What was needed
The agency’s landing page was being built on Tilda by another contractor. Five days before the PIR trade show, the contractor stopped acting as a partner, and the site’s publication was put at risk. The agency was left with 12 pending edits and a mobile version that took too long to open.
What we did
We took over the project and did everything ourselves in two days: rebuilt the landing page on our own code to their design and made all the edits. Each round of edits took no more than 4 hours. Requests go straight into their Pyrus CRM with a copy by email, and the agency edits texts and images itself in an editor.

02 · Marche, Italy · a consultant’s website
Elena Merkulova
She led marketing at large companies for 15 years. Then she moved to Italy without knowing the language and founded two brands of her own.
3 languages
English, Italian and Russian
21
pages: home, five cases and contacts in each language
11 frames
in the first-screen reel: her career from 2012 to 2026




What was needed
A website that shows her level within a minute: five companies, her own brands in Italy and results in numbers. Without the words “experienced” and “effective”.
What we did
The first screen scrolls through her career from 2012 to 2026. Each case opens with a number: 35 million bottles, +38% brand awareness in a year, 5.0 on Google. Then come the role, the years and the work itself.
And for her winery. For ROOT Winery we built a wine gift finder and requests for visits to the winery.
03 · Helsinki, Finland · a website with orders
Nicky Bakery
Signature cakes and handmade desserts: with fresh flowers, bento cakes, macarons. Orders come in Finnish, English and Russian.




The patisserie’s work.
What was needed
A website that answers the person ordering a cake by itself: how much it costs, by which day it can be ready, whether it can be gluten-free. And a menu the owner edits without a developer.
What we did
Built in 5 days in three languages. The server recalculates the price, the rule “cakes from 2 kg are ordered two days ahead” is built into the order form, and a gluten-free sponge adds 15%. The owner changes fillings, prices and photos herself.


04 · Russia · a catalogue with orders via Telegram
Smart Aromatherapy
Anzhelika Dolganova, a paediatrician and aromatherapist. She brings in dōTERRA oils and care products from warehouses in the USA and China that are not stocked in Russia, and helps customers choose them.
418
products from two warehouses, each with a photo, a description in Russian and a price in roubles
1 day
from the dōTERRA catalogue export to the first version of the site, 16 October
Once a day
the site fetches the Central Bank exchange rate and recalculates all prices




What was needed
A catalogue of products not stocked in Russia, with a clear price in roubles: the buyer should not have to work out dollars, exchange rates and delivery. And a way to manage orders from a phone, without spreadsheets.
What we did
We exported the product cards from doterra.com, translated them into Russian and built a catalogue with search and filters. Prices are calculated automatically at the Central Bank rate. Requests arrive in a Telegram bot: the buyer confirms the order and receives status updates, Anzhelika changes the statuses with buttons, and the “My orders” page puts together a joint order by item number.
Strengths
- 418 dōTERRA products not available in Russia, priced in roubles
- The site updates the Central Bank rate itself, so prices are always current
- Two warehouses, USA and China, in one catalogue
- Requests arrive in a Telegram bot, and status updates go to the buyer automatically
- Payment via SBP (Russia’s Faster Payments System) through the bot, with payment reminders
- The owner manages orders from her phone, without spreadsheets
- First version in one day
05 · Helsinki, Finland · a ship restaurant website
Wäiski
The steamship S/S Oldenburg, built in Germany in 1911. Today it is a restaurant and club at the Hietalahti quay in central Helsinki.
1911
the year the ship was built
4
decks for events
500
guests across the whole ship
4
site languages: FI, EN, RU, UK
What was needed
A website that sells an experience, not a list of halls. By day the ship rents out its decks for private and corporate events; by night the Wave club is open.
What we did
A “Day / Night” switch: by day, the restaurant site with decks, capacity and rental prices; by night, the club’s dark theme. The owner manages decks, the menu and events herself.


06 · Our product · an AI cold sales team
A sales team that finds company leaders by itself and writes to them first.
What was needed
Meetings with new clients without a staff of sales managers. An in-house team of three managers and a head costs from 300,000 ₽ a month.
What we did
AI managers find the decision-maker and keep the conversation going until the person agrees to a meeting. The code will not send a message with a price or a link. It costs about 10,000 ₽ a month.

439
companies received a first message starting 24 September; messages went out on all 20 days
14%
reply rate: 63 companies out of 439
4
meetings agreed: on 3, 8, 11 and 13 October
[ 07 / MORE ]
14 more studio projects
In brief: one line and one number each. We’ll share the details on a call.
AI employees
Our productVoice message → event in Google Calendar
3 daysto launch
Our productTelegram designer bot: brief → image in the brand style
$0.04–0.06per image
Websites
ClientA new product brand on the website in 3 days
3 daysnew brand
DemoDemo-site pipeline: a new clinic home page in 1.5–2 hours of agent work
15clinic home pages
ClientOne page for three venues of a restaurant group in Tolyatti
3venues on one page
ClientGift builder and winery visit requests
EN / ITtwo languages
Automation
Client78 launch tasks in one link: the client sees their part, the company sees its own
78tasks on one map
Our productA point on the map → a lead with tax ID and director
13 of 13correct on the benchmark
Our productMeeting summary and tasks in Telegram; the recording never goes to the cloud
≈5.5×faster than real time
Our productResearch moved the second campaign from Krasnodar to Ufa
931companies per web studio in Ufa
Our productA task manager for a team in Telegram and the browser
5 daysto launch
Design and 3D
Demo3D scenes made for the task: a skeleton, a spine and a walk through a wall
195bones in the X-ray skeleton
Our productA brand book in code: the site won’t build if a style rule is broken
10%cap on accent colour per screen
Our productA parametric design system for custom websites
7brand axes
Dollar amounts are calculated from API prices: we work on a Claude subscription and don’t receive such bills.
[ NEXT STEP ]
Tell us what is in the way. The rest is our job.
A couple of sentences is enough. We’ll reply on Telegram and tell you where to start.